The problem with fad diets as the name suggests is that they seem to be 'the thing to do' now, yet lose their appeal after a few short days. With so many people so quick to jump on the bandwagon of a new diet because of the lure of the author's credentials, the name, or the endorsement given by prominent celebrities, it's not difficult to see why weight loss failure is the result. Not that diets with those qualities are necessarily bad (sorry, this author's diet plan has been endorsed by some very credible doctors and well-known people, too!), but the problem most-often lies with the plan itself.
The first question you have to ask is, 'is this going to be something I'm going to stick with for the rest of my life?' If you can honestly answer yes, then there's hope. Maybe you won't know if you can stick with it permanently, but you've got to realize that change is mandatory - if you don't, then your weight or your health won't either. So the next question should be, 'can I follow the plan as it's presented?' 
Most diet plans provide a meal plan that may be healthy, but ignore the fact that changing from one way of eating today to an entirely new way of eating tomorrow does not give the dieter a fair chance to make those changes permanent. Change must be a one-step-at-a-time approach to give you time to make a habit out of those things that need to stay with you for good. And the last question you may want to ask is, 'are these foods that I'm going to be satisfied eating?' Not necessarily foods that are going to be "very enjoyable", that's probably what got you to where you are in the first place - i.e. cookies, bakery items, cakes, fast foods, soft drinks, things that are addictive. However, you may be pleasantly surprised at how many foods will satisfy your pallat that you aren't consuming now, especially fruits.
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As you can see, most approaches are not unlike our dieter to the right - making it seem as though you have a mountain to climb and not providing the steps that will allow you to reach the peak. Those who climb Mount Everest have a guide who has been to the top, and knows the best path to take. Why not have a guide who has been through the steps of successful weight loss to help you on your journey - http://www.juliahavey.com/. There is a path that can get you there and it doesn't need to be hard. It only requires that you continue to take one step forward each day.
The Health & Wellness Institute, DC PC
Note: If you are interested in a meal plan to assist with your weight loss, Medifast provides a diet that makes it easy to plan the foods and meals you will eat. Click here - Medifast - to try the Medifast diet meal plan to help you get started losing weight.